Alfred Lamoureux
Creative Director | Brand Systems Architect | Miami Beach
“I work at the intersection of emotional clarity and spatial storytelling—shaping brands that feel as timeless as the architecture they inhabit.”
Professional Summary
Creative Director with a studio-born approach to brand systems, graphics, visual storytelling, and experiential design.
I lead the development of scalable brand identities, campaign ecosystems, and digital experiences—blending strategic clarity with refined execution. Known for guiding cross-functional teams through high-impact creative that moves between real estate, hospitality, and future-forward lifestyle markets.
Faena Universe
Alfred shaped the foundational brand strategy for Faena’s debut in Miami, working alongside three creatives under management’s direction. The project established the brand’s distinctive color palette, typography, and tone of voice within the Miami market. Alfred contributed to the website’s initial structure and navigation, later transitioned to the New York web team for ongoing development and expansion.
Boob Job 2024
Let’s start something new / 2026
Ritz-Carlton / Miami Beach
Providing creative direction, design innovation, and art direction—drawing on Morris Lapidus’s “egg” motif as a generative source of architectural and experiential ideas.
Architectural direction and branding design materials and manuals.
Eighteen Sunset / South Beach
A revolutionary five-story, mixed-use building in the midst of Sunset Harbour Village offering tenants the perfect balance of thriving community. Renders, Website and press kit components.
1000 Museum / Zaha Hadid / Miami
Collaborating with our CEO and Zaha Hadid, we crafted the brand and strategy over 2.5 years, from groundbreaking to an unforgettable showroom launch. Our services spanned identity design, branding manuals, print collateral, campaign assets, web design, UX, advertising, illustration, infographics, and presentation design.
